SEO·February 2026·6 min read
How to show up in Google Maps results in Cairo
Why pin placement, Arabic business name phrasing, and neighborhood-specific citations in Dokki and New Cairo matter more than backlink counts.
Notes on websites, SEO and marketing in Egypt
We write honest, practical notes from our studio in Maadi. We publish twice a month.
Featured guide
What a website costs in Egypt in 2026
From bespoke Shopify stores with Fawry and Instapay to custom web platforms: what agencies, freelancers, and templates actually charge in Cairo today, and where businesses waste money.
Tarek El-KattanMarch 2026 · 8 min read
Paid ads·February 2026·5 min read
Meta ads or Google ads for a local business?
When to capture existing Cairo commercial intent on Google vs when Instagram feeds generate real WhatsApp inquiries for retail and clinics.
Websites·January 2026·4 min read
Why your website is slow on mobile data
Testing 50 Egyptian ecommerce sites over WE, Vodafone, and Orange 4G networks, and the three asset bloats slowing them down.
Websites·January 2026·7 min read
Integrating Instapay and Paymob without losing customers at checkout
How localized Egyptian payment friction cuts conversion rates in half, and how we design seamless bilingual checkout flows.
SEO·December 2025·5 min read
What Egyptian consumers actually search for on Google Maps
A deep dive into high-intent search query patterns across Maadi, Zamalek, Tagamoa, and Sheikh Zayed.
Branding·December 2025·5 min read
Why we write website copy in Egyptian Arabic, not formal Modern Standard
Commercial copy that sounds like a natural conversation in a Cairo store converts significantly better than stiff formal translations.
Social media·November 2025·4 min read
Direct WhatsApp buttons vs contact forms: the Cairo conversion test
Why Egyptian buyers prefer WhatsApp confirmation over web forms for transactions between 500 EGP and 50,000 EGP.
Websites·November 2025·9 min read
Building an online furniture store in Cairo: lessons from 10,000 orders
What worked and what failed when transitioning traditional Old Cairo woodworkers into direct-to-consumer digital brands.
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